• Case title
    How to implement Open Innovation
  • Description
    It examines how to start implementing open innovation strategies by using case studies of BP, Philips, Kodak and Unilever.
  • Abstract on the method
    This report sets out to answer the question: ‘I want to implement open innovation – where should I start and what should I do?’ It provides an overview of existing approaches to OI and outlines how a company can start to implement a strategy to match the organisation’s needs. The report will also be useful for senior managers who have been charged with OI implementation.
  • Link
  • Country
    NL, GB, US
  • Case nature
  • OI considered
  • Key question
    why_organisation, what_practices, how_implemented, what_effects
  • Key industry
  • Teaching level
    bachelor, master, phd
  • Outcome
  • Keywords
    OI culture, OI procedure, OI skills, OI and R&D, incubation, technology intelligence,