As everyone know, social media is the full time companion for every individual person, as people collaborate & communicate more on these social media channels for personal & business purpose too. That's why it is always beneficial for us to take an advantage of it to inspire innovation & creativity within an organization. Innovation consultants are also focusing more on utilizing different aspects of social media for building effective innovation management culture. Several firms are now also embedding their own specific technology feature along with social media platform. As some of them have embedded their
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functionality within their social platform in order to boost up its presence among the users.