When a business is started, the complete concentration is on the marketing of product or services offered from the organization, however there is a need to think of the future. So, one must focus on some short term plans and see the organizations growth in coming 2-3 years. Those firms that have two to three year short term business plans grows in a gradual manner as they work on 2-3 year product development cycles. For this an
is needed to achieve this path just like many technology companies are adopting this way by focusing on short term innovation plan for their product, as they concentrate on building a new module for the coming period and see its success and move forward just like the addition of an
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module by an IT firm. This approach is followed by many other firms too and is the best way to innovate within themselves.