|INNOVATION 3.0: EMBEDDING INTO COMMUNITY KNOWLEDGE - COLLABORATIVE ORGANIZATIONAL LEARNING BEYOND OPEN INNOVATION|
|This paper describes a conceptual approach for a next-generation innovation|
paradigm in the Digital Economy called “Embedded Innovation” (Innovation
3.0). The approach is based on the observation that, in order to
survive, SMEs – especially those operating in an increasing dynamic and digitalized
environment, with knowledge being the most indispensable and
important resource for innovation – need to establish trusted relations to
aligned communities, networks and stakeholders (Hafkesbrink, Evers, 2010).
The notion of “embeddedness” is introduced to mark the increasing challenge
of substantially integrating firms into their surrounding communities so as to
assure the absorption of their exploitable knowledge. The approach of a network
based social embeddedness has already been marked by Granovetter
(1985) and supported the discussion in the new economic sociology substantially.
In this context, Innovation 3.0 goes beyond Open Innovation (defined
as “Innovation 2.0”) and clearly beyond Closed Innovation (defined as
“Innovation 1.0”). It does so as it conceptually embraces specific ambidextrous
organizational capabilities (O’Reilly and Tushman, 2008) of using dedicated
institutional arrangements to accomplish the embedding process.
These arrangements may be implicit (e.g. trust culture; see Hafkesbrink and
Evers, 2010) or explicit (e.g. formal contracts), explorative or exploitative,
organic or mechanic (Tushman et al., 2002), depending on the nature and
phase of the innovation process and the characteristics of relationships.
|multiple case studies|
|why_organisation, what_practices, how_implemented, what_effects|
|bachelor, master, phd, executive|
|Open Innovation; Innovation 3.0, collaborative learning|