Created On Monday, 09 March 2015 14:30 By Anne-Laure Mention
Obstacles to the implementation of Outbound Open Innovation in an Innovative Firm
This case concentrates on the rationales for implementing an outbound open innovation strategy in a leading high tech, fast growing, manufacturing firm in Luxembourg.
It then further explores the obstacles and hampering factors for the implementation of this strategy, as well as the different leads that can be followed in terms of implementing outbound open innovation.
Single case study; primary and secondary data was used.
Interviews with the entire C-suite, innovation team, research team, marketing experts, and engineers.
descriptive
outbound
why_organisation, what_practices, how_implemented
manufacturing
master
neutral
automotive industry, diversification, high growth firm, outbound open innovation, obstacles