- Case title
How to implement Open Innovation
It examines how to start implementing open innovation strategies by using case studies of BP, Philips, Kodak and Unilever.
- Abstract on the method
This report sets out to answer the question: ‘I want to implement open innovation – where should I start and what should I do?’ It provides an overview of existing approaches to OI and outlines how a company can start to implement a strategy to match the organisation’s needs. The report will also be useful for senior managers who have been charged with OI implementation.
NL, GB, US
- Case nature
- OI considered
- Key question
why_organisation, what_practices, how_implemented, what_effects
- Key industry
- Teaching level
bachelor, master, phd
OI culture, OI procedure, OI skills, OI and R&D, incubation, technology intelligence,