• Case title
    Introducing Open Innovation at Intuit
  • Description
    The introduction of open innovation at Intuit that provides financial solutions.
  • Abstract on the method
    The purpose of this chapter is not to provide a conclusive overview of that research, but rather to discuss one particular domain that has received significant and increasing attention over the last decade: open innovation. In this chapter, we discuss the introduction of open innovation at Intuit, a US fortune 1000 company, that provides financial solutions to consumers and small businesses as well as the people that serve them, i.e. accountants, financial institutions and health care providers. Although open innovation is a journey in progress at Intuit, there are relevant experiences and insights to share.
  • Link
  • Country
    empty
  • Case nature
    descriptive
  • OI considered
    coupled
  • Key question
    why_organisation, what_practices, how_implemented, what_effects
  • Key industry
    services
  • Teaching level
    bachelor, master, phd
  • Outcome
    successful
  • Keywords
    Open innovation, financial solutions