• Case title
    Crowdsourcing and Open Innovation: A study of Amazon Mechanical Turk and Apple iOS
  • Description
    Crowdsourcing and the ways in which firms have opened up their boundaries to external labour via a digital platform in Amazon and Apple cases
  • Abstract on the method
    Open Innovation has attracted widespread attention. A number of critical voices have recently surfaced who have called for a more rounded assessment that moves beyond the firm and the focus on benefits. In response, this paper provides a counterpoint to the positivity with a focus on labour issues and external actors. Attention is directed towards crowdsourcing and the ways in which firms have opened up their boundaries to external labour via a digital platform. Two distinct case studies - Amazon Mechanical Turk and Apple iOS - will be used to illuminate the nature of the relationship between the firm/platform owner and the external labour that participates in crowdsourcing. The study shows that while open innovation provides benefits at the firm level, this does not necessarily translate into benefits for labour.
  • Link
  • Country
    US
  • Case nature
    descriptive
  • OI considered
    inbound
  • Key question
    why_organisation, what_practices, how_implemented, what_effects
  • Key industry
    services
  • Teaching level
    bachelor, master, phd
  • Outcome
    successful
  • Keywords
    Open Innovation, crowdsourcing, digital platform, Amazon, Apple, Mechanical Turk, Ios, labour, work and employment