• Case title
    Case studies : LEGO
  • Description
    About how LEGO use crowdsourcing in its LUGNET platform
  • Abstract on the method
    The study is about how LEGO implemented an Open Innovation strategy on the verge of an economic crises especially by exploiting user ideas for new product design
  • Country
    DK
  • Case nature
    descriptive
  • OI considered
    inbound
  • Key question
    why_organisation, what_practices, how_implemented, what_effects
  • Key industry
    manufacturing
  • Teaching level
    bachelor, master
  • Outcome
    successful
  • Keywords
    LEGO, LUGNET, crowdsourcing, external, customer co-creation in R&D