• Case title
    Fiat: Open Innovation in a Downturn (1993-2003)
  • Description
    Open Innovation strategies and implementation at Fiat during automotive crises during 1993-2003
  • Abstract on the method
    "This article focuses on the organization and innovation strategy devised by Gian Carlo Michellone for CRF during the 1990s, which resembled and anticanticipated most of the underpinnings of what would become known as the open innovation paradigm5 that originated from Henry Chesbrough’s work. The CRF case is interesting because it demonstrates how open innovation can provide a strategic approach that enables a firm to protect its innovation capabilities from the risk of severe resource rationalizations during periods of crisis, and to confer starting point to replicate them once the downturn is over."
  • Link
  • Country
    empty, IT
  • Case nature
    descriptive
  • OI considered
    coupled
  • Key question
    why_organisation, what_practices, how_implemented, what_effects
  • Key industry
    manufacturing
  • Teaching level
    bachelor, master, phd, executive
  • Outcome
    successful
  • Keywords
    Fiat, Bosch, Crysler, Automotive, open innovation, licensing,